How do economies of scale work in the music industry? What are first-copy costs?
What will be an ideal response?
ANS: Economies of scale work when a musical product can be marketed to a large number of fans, because the marginal costs of producing CDs are fairly low. First-copy costs include all the costs of producing and marketing the musical product. The marginal costs cover making additional copies of the CD and distributing them.
Communication & Mass Media
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Describe how you can engage listeners with social media. Describe an example of a social media website you can use as a starting point for selecting your topic
What will be an ideal response?
Communication & Mass Media
What law empowers government agents to sift through e-mail and Internet traffic logs?
a. The Homeland Security Act b. CANSPAM c. The Communications Decency Act d. The Children’s Internet Protection Act
Communication & Mass Media