Which of the following marketing channels has the most potential for expanding customer reach at the lowest cost?
A) telemarketing
B) personal selling
C) trade shows
D) catalog marketing
E) digital marketing
E
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What do convenience, judgment, quota, and snowball samples have in common?
a. They can all be classified as nonprobability samples. b. They can all be classified as probability samples. c. They all use random number tables to generate samples. d. If properly invoked, they all provide projectable results. e. They utilize every nth element in the sample frame.
Which of the following is NOT a characteristic of Likert's System 4 management?
a. empowerment of employees at all levels b. decisions made at lower levels c. communication primarily downward d. perceived confidence and trust between superiors and subordinates e. individual accountability in place of rigid policies