Which of the following lists the four Ps of the marketing mix in order of consideration?
A) pricing > place > promotion > product
B) product > place > pricing > promotion
C) product > pricing > place > promotion
D) promotion > place > product > pricing
E) promotion > product > place > pricing
Answer: C
Explanation: C) The marketing process starts with conducting research, moves on to determining a target market, then considers the four Ps of the marketing mix in this order: product strategy, pricing strategy, place strategy, and promotion strategy.
You might also like to view...
All of the following are functions of promotion except
A. advertising. B. pricing research. C. personal selling. D. publicity.
Most employers now conduct online searches about promising candidates, and many have rejected applicants because of what those searches have revealed
Indicate whether the statement is true or false.