Which of the following represents the sales volume where total costs equal total revenue?
A) Fixed costs
B) Pricing analysis
C) Skimming
D) Variable costs
E) Breakeven
Answer: E
Explanation: E) Breakeven analysis identifies the sales volume where total costs equal total revenues by assessing costs versus revenues for various sales volumes and showing, at any particular selling price, the amount of loss or profit for each volume of sales.
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Indicate whether the statement is true or false.
Which of the following is one of the major findings from market research conducted for newspapers?
A) Although advertisers think newspaper are the most economical means to reach a mass audience, especially on the local level, they are replacing it with direct mail and other forms of promotion like product sampling. B) Advertisers are replacing newspaper ads with direct mail and sampling. C) Readers would prefer to gain information from a single medium in the interest of time. D) They maintain their reputation for integrity and prestige as sources of editorial and advertising information. E) Readers obtain information from a number of media.