Packard's first compelling need was the need for

a. compelling security

b. emotional security.
c. hidden needs security.
d. financial security.

b

Communication & Mass Media

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Extravagant claims about one's product or organization are referred to as

A) advertising. B) public relations. C) flakking. D) puffery.

Communication & Mass Media

An intentional tactic where we reveal certain aspects of ourselves for specific reasons is called

A) self-awareness. B) rhetorical sensitivity. C) self-actualization. D) social penetration. E) self-presentation.

Communication & Mass Media