Expenses involved in new business solicitation and preparation of materials for potential clients is an example of an expense that __________ normally be charged to a client by a PR firm

a. can
b. cannot

B

Communication & Mass Media

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As the airwaves became regulated, licenses were given to those stations that broadcast

A) content that would fit within strict guidelines. B) frequency-modulated signals. C) only during daytime hours. D) in the public interest, convenience and necessity.

Communication & Mass Media

The communication audit does not resemble a public relations audit

Indicate whether the statement is true or false

Communication & Mass Media