Anchoring heuristic comes into play when consumers base their predictions on the quickness and ease with which a particular example of an outcome comes to mind

In addition to caring for their young children, Lyle and Lynn Thomas also support Lyle's father and Lynn's mother. This type of family is called a:

(a) Sandwiched family (b) Blended family (c) Nuclear family (d) Traditional family

For which data collection method is it most important to have a polished-looking survey form?

A) Telephone survey B) Written questionnaire C) Experimental design D) Personal interview