A controlling message is one that gives instructions and rules

Codes of ethics established by professional and industry groups:

a. have the force of law, and violators can be prosecuted. b. are voluntary and carry no penalties. c. must be approved by regulatory bodies, such as the FTC and FCC. d. have the force of law, but are rarely enforced.

Which demographic factor will likely have the most influence on Gina’s speech about gun control?

a. the audience’s gender b. the audience’s group affiliation c. the audience’s age d. the audience’s status