When an investor is not interested in owning their own business, why do they need to understand entrepreneurship?

A) To understand why someone would want to work so hard for a small return
B) To determine the key characteristics of success
C) To understand how to convert a great idea to a profitable idea
D) To assess the market potential for up-and-coming businesses
E) To learn how to set up a business plan

Answer: D
Explanation: D) The study of small businesses can provide insight to several areas of leadership. However, as an investor, one should be better prepared to assess market potential for new or upcoming business ideas.