The growth of the Internet caused many traditional companies to ________ in response to customer demands and a changing marketplace
A) use traditional direct marketing forms
B) adopt direct-mail marketing
C) use omni-channel retailing
D) develop retail transaction sites
E) expand their outside sales forces
C
Business
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Which of these measures is an evaluation of a company's ability to pay current liabilities?
A. Earnings per share B. Current ratio C. Both earnings per share and current ratio D. None of these answer choices are correct
Business
To succeed in the future, marketing must ________
A) become more holistic B) build brands through promotion rather than performance C) be more departmental D) focus on free-spending E) rely more on mass marketing
Business