If you have a choice between using a primary source or a secondary source, you should generally use the secondary source because it consists of information that is more tried-and-true than that of primary sources.

Yahoo is the leader in market share among all search engines

Indicate whether this statement is true or false.

Which is an example of cross-channel communication?

a. The marketing manager in Ohio sends a report to the marketing managers at the company’s other four states on how a campaign is performing. b. The marketing manager in Purdue sends a report on the advertising campaign to the sales and finance division managers. c. The financial report on company stock performance goes to the business and financial press. d. The internal newsletter is printed and made available in digital form.