Intrepid Creations is a product design institute which provides educational courses in package design. It manages to acquire the right to use simulation software from Marco Software for a payment of $2,000 a year
There is no clause of expiration on this arrangement and the right to access the software is renewed annually. Which of the following kinds of business arrangements does the aforementioned scenario indicate?
A) a licensing arrangement
B) a general partnership
C) a limited partnership
D) a franchise
A
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In the classic linear approach, identify the stage of the new product development process where a competitor is most likely to learn about the new product
A) idea generation B) testing and concept development C) business analysis D) initial design and concept screening
How can the effectiveness of e-mail advertising campaigns be measured directly?
A) by reflecting the percentage of visitors who actually perform the marketer's desired action B) by reflecting the number of surfers who click on an ad divided by the number of times it was displayed C) by creating use cases and business models to determine the ratio of the opened mails to the sent mails D) by conducting online polls, starting online forums, and collecting user feedbacks E) by including special links in the e-mail that allow tracking which e-mails the customers have opened or reacted to