Which of the following would be an example of a customer orientation in international marketing?
A) A cosmetics company bans animal testing of its products to gain goodwill.
B) A fruit company brands the bananas it sells in foreign and domestic markets.
C) A beer company makes non-alcoholic beer for a country that bans the sale of alcohol.
D) A plastics manufacturer makes some components to the specifications of a foreign company.
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Winnie is insured under a life insurance policy. She designates "all natural children of the insured" as beneficiaries in her life insurance policy. Which of the following phrases best describes this type of beneficiary designation?
A) Juvenile beneficiaries B) Tertiary beneficiaries C) Class beneficiaries D) Generational beneficiaries"
What is strategic management? List and explain each step in the strategic management process
What will be an ideal response?