The lesson that SRC (Self-Reference Criterion) teaches can be summarized as:
A) a person's perception of market needs is framed by others cultural experience.
B) the perceptual blockage and distortion about cultures are hard to reduce.
C) an unbiased perception is a vital and critical skill in global marketing.
D) an unconscious reference to one's cultural values is critical in global marketing.
E) the prior success and ethnocentrism can override the SRC.
C
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The action by which workers vote on whether to accept or reject the terms of the contract negotiated by the union after collective bargaining is called _____.
Fill in the blank(s) with the appropriate word(s).
In which stage of the product life cycle would a firm most likely use price reductions and reminder advertising to encourage customers to replace worn-out items?
A) growth B) youth C) maturity D) adoption E) leveling