John Kotter built on Lewin's three-step model to create a more detailed approach for implementing change. Which of the following steps in Kotter's eight-step plan for implementing change represents the unfreezing stage in Lewin's three-step model?
A) Plan for, create, and reward short-term "wins" that move the organization toward the new vision.
B) Consolidate improvements, reassess changes, and make necessary adjustments in the new programs.
C) Create a new vision to direct the change and strategies for achieving the vision.
D) Empower others to act on the vision by removing barriers to change and encouraging risk taking and creative problem solving.
E) Reinforce the changes by demonstrating the relationship between new behaviors and organizational success.
C
Explanation: C) The first four steps in Kotter's eight-step plan for implementing change represent the unfreezing stage in Lewin's three-step model. One of these four steps is "Create a new vision to direct the change and strategies for achieving the vision."
You might also like to view...
Lush Cosmetics Corp., a US-based firm, has recently started exporting cosmetics to India. Lush has introduced a new range of mineral-based makeup products for the first time in the Indian market. As Lush has no competitors in this segment of the Indian cosmetics market, it has set a very high price for its products in order to reach the premium, price insensitive segment of the market. This is an example of ___________.
A. penetration pricing policy B. price skimming C. cost based pricing policy D. psychological pricing policy E. bundling
Explain the three factors companies use to identify principal competitors
What will be an ideal response?