In content analysis, propositional units are
a. those occupying observable space or time in media
b. units of language such as words or sentences
c. stories or dramas
d. persons or events
e. broad topics
c. stories or dramas
Communication & Mass Media
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The _________________ _____________________ includes the general purpose and one topic idea
Fill in the blank(s) with the appropriate word(s).
Communication & Mass Media
Emotional proofs address the more objective reasons for our beliefs in people, ideas, causes, and courses of action.
Indicate whether the statement is true or false.
Communication & Mass Media