Companies use ________ income statements when a large number of line items distracts the user from identifying key measures and relationships

Brand spiraling is using:

A) various online advertising techniques to develop a brand B) interactive marketing methods to build Web traffic C) traditional media to promote and attract customers to a website D) viral and permission marketing coupled with database technologies

Which of the following is the LEAST likely explanation for a firm's high ROE?

A) The firm is growing. B) The firm is able to find investment opportunities that are very profitable. C) The firm has very efficient use of its assets. D) The firm enjoys high sales margins.