Which of the following reasons best describes why the Starbucks “Race Together” campaign was not well received?

a. Customers did not like having the phrase “Race Together” written on their coffee cups.
b. The discussions about racial relations between customers and employees created service delays.
c. The public thought race was inappropriate for a company to address with customers in a retail setting.
d. Many Starbucks customers did not believe racial tensions were a significant problem.

c. The public thought race was inappropriate for a company to address with customers in a retail setting.

Communication & Mass Media

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The top management in Pharma Co suggested holding an open house featuring an information session about its latest drug. Every employee of the company along with medical practitioners and distributors were invited to this event

Employees and guests had the opportunity to discuss various aspects of the drug. Which department recommended these steps to the top management, and what were the reasons behind its recommendation? a) Public relations department; to improve community comprehension and create greater rapport b) Human resource department; to improve the likelihood of getting promising new employees c) Marketing department; to improve the brand value and visibility of the company d) Administrative department; to improve the company's prospects of attracting new clients

Communication & Mass Media

Which of the following helps explain why attachment styles change?

A. the non-reinforcement effect B. the tendency for people to have the same attachment style in different relationships C. the tendency to choose a different style than their partner’s conflict style D. significant events such as divorce or moving to a new city

Communication & Mass Media