According to dialogic theory, what must happen in order for there to be mutual agreement between an organization and its public?
a. genuine discourse
b. organized communication
c. fail-safe negotiations
a. genuine discourse
Communication & Mass Media
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James and Laura Grunig's study of excellence in public relations found PR to be most effective when the chief PR officer participates in the strategic planning and decision making processes of an organization
Indicate whether the statement is true or false
Communication & Mass Media
The ______ system relies far less on physical evidence than on an accused’s statements and answers to questions posed by judges.
Fill in the blank(s) with the appropriate word(s).
Communication & Mass Media