What is the consumer-adoption process? What are the various steps in the process?
What will be an ideal response?
The consumer-adoption process is the mental steps through which an individual passes from first hearing about an innovation to final adoption. The steps are the following:
1. Awareness: The consumer becomes aware of the innovation but lacks information about it.
2. Interest: The consumer is stimulated to seek information about the innovation.
3. Evaluation: The consumer considers whether to try the innovation.
4. Trial: The consumer tries the innovation to improve his or her estimate of its value.
5. Adoption: The consumer decides to make full and regular use of the innovation.
You might also like to view...
Which of the following is included in the cost of land?
A) cost of fencing B) cost of paving C) brokerage commission D) cost of outdoor lighting
Clarence Inc conducts a market research, which reveals that it has a product quality of 40% relative importance and the attractiveness rating of this factor is 60 (i.e., attractive)
The firm identifies that its service quality is of 30% relative importance and scores a rating of 80 (i.e., somewhat attractive); and brand image/reputation is of 30% relative importance and scores a rating of 80 (i.e., attractive). The firm has a differentiation advantage factor importance of 50%. Calculate the overall attractiveness score for the assessed opportunity. A) 36 B) 74 C) 110 D) 146 E) 220