The readiness process will clarify what needs to be done and provide more focus for the project team

The large variety of frozen dinners marketed by Stouffer is an example of which of the following for Stouffer?

a. a product mix b. a product line c. a marketing mix d. a mix consistency

Often the task of lead qualification is handled by a telemarketing group or a sales support person who frees the sales representative from the time-consuming task by engaging in which of the following?

a. database mining b. networking c. cold calling d. prequalification