Saying that overreaching in business is like "getting in front of our headlights" is:
a. an example
b. a comparison
c. both of the above
d. none of the above
b
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Regardless of the function–creative, media, or research–agencies face major problems in meeting the demands of clients, including:
A) having to think locally and act globally. B) accommodating the organizational structure of their clients. C) creating a unified and standardized management organization. D) translating narrow client marketing strategies to the level of broad groupings of individual consumer needs. E) having to think globally but act regionally.
Duffy is a passenger in a car that Caleb is driving when an accident occurs. Both Caleb and Duffy are emotionally rattled, but neither is physically hurt. Caleb is not liable to Dufy on a negligence theory because
a. both parties were emotionally rattled. b. Caleb apparently did not intend to cause an accident. c. Duffy must have been comparatively negligent. d. Duffy was not injured.