In the purchasing decision process, the ________ are those who request that something be purchased. They may be users or others in the organization

A) users
B) initiators
C) influencers
D) deciders
E) approvers

B

Business

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The Clean Water Act regulates the temperature of water discharged into public waterways

Indicate whether the statement is true or false

Business

The slogan "Intel inside," employed by the manufacturer of an ingredient used in computers, is an example of:

A) end-unit advertising. B) end-product advertising. C) component advertising. D) interior branding advertising. E) co-branding.

Business