CEO Mike is an American who believes strongly in gender egalitarianism, so in his company, he is likely to promote very few women to key positions

Recognizing that some people eat cereal because of its nutritional value, some people eat cereal because it is easy to prepare, and some eat cereal because it tastes good is part of the ________ process

A) perceptual map B) segmentation C) customerization D) differentiation E) positioning

Commercial paper would be considered appropriate for funding which types of corporate needs?

A) the purchase of capital equipment with lives of 5 years or longer B) seasonal needs for a retail firm C) financing long-term property purchases D) all of the above