Mary wants her trainees to conduct a brainstorming exercise. According to your text, which seating arrangement is more beneficial?

A document designed to convince a client or management of the merits of a public relations plan is called a ________

A) proposal B) prospectus C) pitch letter D) presentation E) protocol

The rep (rep programmer or national sales rep)

a. works on behalf of the syndicator and sells programs to local stations. b. works on behalf of the local station and sells airtime to national advertisers. c. works on behalf of the advertiser and purchases local airtime. d. works on behalf of the network and purchases syndicated programming.