Which of the following promotion tools involves building up a good corporate image and handling unfavorable stories and events?
A) sales promotion
B) personal selling
C) direct marketing
D) public relations
E) advertising
D
Business
You might also like to view...
A narrow-focus strategy can be combined with differentiation-advantage strategies but not with cost-leadership strategies
Indicate whether the statement is true or false
Business
Documenting performance, explaining what was done and why, and offering guarantees are additional ways to reassure customers and reduce anxiety
Indicate whether the statement is true or false
Business