Keeping in mind that the purpose of the informative speech is to ?ll an information need of your audience,

discuss organizing this kind of speech.

What should you consider when thinking about how to organize the
introduction, body, and conclusion?

What will be an ideal response?

You ?rst begin organizing your speech by identifying the organizational pattern that would best ?t the body of
your speech (much of this was discussed in chapter 13). Your choices include topical order, cause-and-effect
organizational patterns, and chronological patterns. You want to keep the number of main points to a minimum
(?ve at the most) in order to successfully cover each point without subjecting your audience to message overload.
You need to include support material for your points but you also want to keep those limited to what is essential for
the goal of your speech, in this case - to inform.
When organizing your introduction, you want to trigger a need in your audience. The introduction is the best
place to grab their attention and show them that the information you are about to share with them is important,
relevant, etc. Encourage them to listen to you throughout the body of your speech.
The conclusion of your speech should summarize your main ideas and ?rmly establish what you want your
audience to walk away with afterward. You can also suggest sources where they can gain additional information
relating to your topic. You should also make sure that you incorporate transitions throughout your speech to
connect all three parts; introduction, body, and conclusion.