Explain in detail the product development and commercialization process
Fill in the blanks with correct word.
ANSWER: The product development and commercialization process includes the group of activities that facilitates the joint development and marketing of new offerings among a group of supply chain partner firms. In many cases, new products and services are not the sole responsibility of a single firm that serves as inventor, engineer, builder, marketer, and sales agent. Rather, they are often the product of a multi-company collaboration with multiple firms and business units playing unique roles in new-product development, testing, and launch activities, among others. The capability for developing and introducing new offerings quickly is key for competitive success versus rival firms, so it is often advantageous to involve many supply chain partners in the effort.
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Indicate whether the statement is true or false