Are new neighbor moves in next door and you see her often in the halls, at the mailboxes, and in the parking lot. You end up forming a frienship with her. What phenomenon are you experiencing?

What will be an ideal response?

Mere exposure effect

Communication & Mass Media

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We form a credibility impression of a speaker on the basis of _____ credibility (the speaker's reputation as we know it) and _____ credibility (the speaker's reputation as confirmed or refuted by what the speaker says and does during the speech)

Fill in the blank with the appropriate word.

Communication & Mass Media

Define and explain the function of a presentational outline

What will be an ideal response?

Communication & Mass Media