Roberto operates True Style, a clothing store that markets its products to lesbians. Jeff applies for a sales job at the store. He has extensive experience in the field of apparel retailing. Roberto rejects Jeff's application on the basis that the company is looking for qualified individuals who are lesbians to fill the position. Jeff files a complaint under Title VII of the Civil Rights Act of 1964. Which of the following holds true in this scenario?
A. Jeff has no claim because homosexuals are a protected category under Title VII.
B. Jeff has no claim because Title VII covers only federal employees.
C. Jeff may have a claim on the grounds of discrimination based on sexual orientation.
D. Jeff may have a claim on the basis of sex or gender discrimination.
D. Jeff may have a claim on the basis of sex or gender discrimination.
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A company's return on capital is ________
A) invested capital divided by net marketing contribution B) net profit multiplied by invested capital C) net profit divided by invested capital D) net marketing contribution divided by invested capital E) invested capital divided by net profit
The managers of Arrow, an American retail chain, are currently reviewing new demographic markets to sell the firm's current products. This is an example of ________
A) market penetration B) product development C) mass marketing D) market development E) product adaptation