What effect does newer models of PR such as ROSTIR and PESO represent for future generations of PR practitioners?
a. changes in how management sees PR’s role in corporate affairs
b. an emphasis on technical skills and tactics
c. changes in the traditional scope of functions of PR
d. a shift toward digital strategies
c. changes in the traditional scope of functions of PR
Communication & Mass Media
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Which branch of philosophy is a basis for the interpretative approach?
a. behaviorism b. humanism c. socioculturalism d. socialism
Communication & Mass Media
Which of the following is NOT one of the four elements of the rhetorical situation?
A) purpose B) audience C) speaker D) occasion E) speech
Communication & Mass Media