Which of the following is NOT a characteristic of the postmodern theoretical perspective?

a. alienation from the past
b. skepticism about authority structure
c. ambiguity of meanings
d. upholding institutional practices

Answer: D

Communication & Mass Media

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Most prejudices are negative

Indicate whether the statement is true or false

Communication & Mass Media

Analyzing an audience means __________.

A. finding the general tendencies of the audience to appeal to as many people as possible B. getting important information like gender, religion, social status, and economic status to best convince them of your ideas C. thinking about the make-up and motivations of the audience to get a sense of how to best make your case to them D. all of these choices E. none of these choices

Communication & Mass Media