Which of the following is a part of the second stage of reverse innovation?
A) probing for new insights
B) verifying the size of the opportunities
C) determining new product benefits that address unmet customer needs
D) building a value proposition around the competitive advantages of the product
E) "inventing to order" with continuous customer involvement and feedback
C
Business
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Which of these is part of the scope of IT change management?
A. Business strategic changes B. Minor operational changes C. IT service changes D. Project changes
Business
Tylenol's poorly implemented crisis communications plan significantly harmed the image and profit of the firm in 1982, and the firm has only regained the trust of consumers in the last few years
Indicate whether the statement is true or false
Business