In advertising and sales promotion, beyond a certain level of spending, diminishing results set in. What is this phenomenon known as?
a. the law of diminishing returns
b. advertising latency
c. the threshold spending phenomenon
d. the advertising response function
Ans: d. the advertising response function
You might also like to view...
How are independent Web news organizations able to compete with traditional news leaders?
(a) Independent Web news organizations are more likely to offer contests and free giveaways. (b) They are able to take advantage of the absence of the traditional barriers of entry to the news publishing field, such as high printing and publishing costs. (c) Given the proper resources, they are able to hire "big-name" reporters and columnists away from the traditional news leaders. (d) By sending many e-mails and press releases announcing their new company to attract visitors to their Web site.
Organizations use ________ to identify where their process expectations differ from SAP capabilities
A) gap analysis B) bottlenecks C) three-way match D) critical path method