Public relations instructor and consultant Don Bates maintains that everything written for PR purposes must include what element?

It is okay to promise initially things to a customer that you may or may not be able to follow through with because keeping the customer satisfied is the most important idea

Indicate whether the statement is true or false.

A community is downwind of a plant that produces air pollution. Although the levels are well within EPA limits, community members blame the plant for colds, infections, and childhood asthma. The town receives almost no economic benefit from the plant

All of the following perceptual factors are likely to increase concerns in this town EXCEPT: a) the risk is involuntary. b) townspeople have no control over the risk. c) the hazard has dread consequences. d) townspeople will perceive the risk as unfair.