All of the following are guidelines for constructing surveys EXCEPT

a. Questions should allow for all possible responses.
b. Questions should be worded to avoid bias.
c. Each question should focus on only one issue.
d. Questions should be constructed with negative language so as to avoid confusion.
e. Questions should rely on language that will be clear to respondents.

Ans: d. Questions should be constructed with negative language so as to avoid confusion.

Communication & Mass Media

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