The key problem that biometric marketing is intended to solve is
A) knowing the identity of the actual shopper.
B) improving the accuracy of the shopper's data.
C) increasing the speed of order processing.
D) creating a loyalty program.
A
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A catalog retailer in the United States has identified African American professionals between the ages of 35 and 45 as a group of potential customers for its products. The retailer plans to direct its marketing efforts toward this group of consumers
Which of the following market segmentation variables did the catalog retailer most likely use? A) demographic B) psychographic C) user status D) loyalty status E) usage rate
Which of the following statements is true of the suicide clause in a life insurance?
A) The insurer is liable to pay in cases of legitimate suicides even if the life insurance policy had elapsed. B) The suicide clause has a specified date set. C) The insurer doesn't have to pay the beneficiary even if the suicide takes place after the specified date. D) The suicide has to occur within the specified date for payment.