How descriptive headings differ from informative headings?
A) Descriptive headings require more creative skill to write
B) Descriptive headings target the primary audience segment; informative headings target secondary readers
C) Descriptive headings are always longer and more detailed
D) They are essentially identical
E) Descriptive headings simply identify section topics without giving away conclusions or recommendations
E
Explanation: E) Descriptive headings, such as "Cost Considerations," identify a topic but do little more.
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Total dollar value approach for calculating the win ratio gives
a. equal weight to proposals with larger dollar amounts. b. more weight to proposals with larger dollar amounts. c. equal weight to all proposals. d. less weight to proposals with larger dollar amounts.