Which of the following is NOT a factor in how real-world campaigns are judged?
a. market research
b. purchasing actions consumers take
c. consumer awareness of events
d. consumer reaction to an individual
a. market research
Communication & Mass Media
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Gloria concluded her speech about sexual harassment by saying, "We must all be willing to confront
sexual harassment wherever we encounter it, whether it be in the classroom, the boardroom, in our homes, or at work". This remark constitutes what type of conclusion? A) a utopian vision B) a challenge to the audience C) a summary D) a quote E) a personal reference
Communication & Mass Media
These publications, such as Communication Education and Health Communication, include academic research that was conducted using the scientific method
a. magazines b. quarterlies c. journals d. indices
Communication & Mass Media