Which of the following is NOT a factor in how real-world campaigns are judged?

a. market research
b. purchasing actions consumers take
c. consumer awareness of events
d. consumer reaction to an individual

a. market research

Communication & Mass Media

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Gloria concluded her speech about sexual harassment by saying, "We must all be willing to confront

sexual harassment wherever we encounter it, whether it be in the classroom, the boardroom, in our homes, or at work". This remark constitutes what type of conclusion? A) a utopian vision B) a challenge to the audience C) a summary D) a quote E) a personal reference

Communication & Mass Media

These publications, such as Communication Education and Health Communication, include academic research that was conducted using the scientific method

a. magazines b. quarterlies c. journals d. indices

Communication & Mass Media