Which of the following is an advantage of exclusive dealing between a seller and a dealer?
A) The seller gains more shelf power compared to competitors' products.
B) The seller can avoid using any intermediary and sell the product directly to customers.
C) Customers get more loyal and dependable outlets.
D) The seller's distinctive position is reinforced through customer service and the dealer obtains steady support from the seller.
E) The dealer can freely choose what products to sell without any interference from the seller.
D
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Chang prefers gymnastics to music. However, he agrees to attend music lessons because his parents want him to become a musician. According to Kohlberg's model of cognitive moral development, Chang resides in the _____ stage
A. preconventional B. universal C. conventional D. principled E. utilitarian
A family brand strategy is also called a(n) ________ strategy
A) cobranding B) licensing C) umbrella brand D) store brand E) national brand