When Johnson & Johnson's Tylenol headache reliever would pop up on brokers' Web sites whenever the stock market fell by 100 points or more, they were using a(n) ________

Shareholders analyze financial statements in order to:

A) assess the cash flows that the firm will generate from operations/ B) determine the firm's profitability, their return for that period, and the dividend they are likely to receive. C) focus on the value of the stock they hold. D) All of the above.

________ is one of the two approaches to measuring brand equity and these represent how customers have actually responded to the brand

A) Response measures B) Intermediate measures C) Psychological measures D) Behavioral measures