Some of Body Shop's recent advertising has emphasized the difference between the company's principles and those of "mainstream" cosmetics companies on such issues as animal testing. As described here, Body Shop's ads illustrate positioning by:
A) competition.
B) niche.
C) quality/price.
D) attribute/benefit.
E) culture.
A
Business
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Consider the influence of Confucian ethics on the economies of China, Japan, South Korea, and Taiwan
What will be an ideal response?
Business
Martin Manufacturing is an MNE that centralizes authority to implement an extensive set of rules and procedures to govern a broad range of activities. Martin Manufacturing is most likely applying a system of ________
A) market control B) adjustment control C) bureaucratic control D) clan control
Business