A perceptual map is used to ________
A) compare and contrast consumer psychographic segments
B) create consumer cross-tabulations for marketing research
C) locate consumers within a primary metropolitan statistical area (PMSA)
D) determine how consumers position products in relation to one another
E) identify the critical stage of the targeting process for the marketer
D
You might also like to view...
A research report would include all the following, EXCEPT:
a. discussing the type of research design with justification of choice. b. describing the incentive plans and justifications. c. including the study's limitation. d. the profile of all research company capabilities. e. description of the problem and research objectives.
Pricing of services
a. requires the same approach as pricing of products. b. uses a markup percentage to add the cost of overhead to the direct costs of labor, materials, and parts. c. always requires three pricing computations, one for materials, one for parts, and one for labor. d. is less accurate than pricing of products.