What is cause-related marketing and what impact does the choice of cause have on the effectiveness of the marketing campaign?
What will be an ideal response?
In cause-related marketing campaigns, the company contributes a portion of the revenues it receives from selling certain products to such causes as helping people inflicted with an incurable disease or hurt by inclement weather. A recent study demonstrated the importance of the fit between the sponsored cause and the company's positioning strategy and that a low fit can harm the company's image. In another study, an ad with a cause-related message elicited more favorable consumer attitudes than a similar ad without a cause-related message. Yet another study showed that cause-related advertising is more effective among more involved consumers.
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A pro forma statement indicates that both sales and fixed assets are projected to increase by 7 percent over their current levels. Given this, you can safely assume that the firm:
A. is projected to grow at the internal rate of growth. B. is projected to grow at the sustainable rate of growth. C. currently has excess capacity. D. is currently operating at full capacity. E. retains all of its net income.
________ represent the right to receive cash in the future from customers for goods sold or for services performed
A) Accounts Receivable B) Accounts Payable C) Equity D) Expenses