Identify four common mistakes in persuasive communication and discuss how to avoid them

What will be an ideal response?

Answer: When you believe in a concept or project you are promoting, it's easy to get caught up in your own confidence and enthusiasm and thereby fail to see things from the audience's perspective. When putting together persuasive arguments, avoid these common mistakes. The first mistake is using a hard sell. Don't push. No one likes being pressured into making a decision, and communicators who take this approach can come across as being more concerned with meeting their own goals than with satisfying the needs of their audiences. In contrast, a "soft sell" is more like a comfortable conversation that uses calm, rational persuasion. The second mistake is resisting compromise. Successful persuasion is often a process of give-and-take, particularly in the case of persuasive business messages, where you don't always get everything you asked for in terms of budgets, investments, and other commitments. The third common mistake is relying solely on great arguments. Great arguments are important, but connecting with your audience on the right emotional level and communicating through vivid language are just as vital. Sometimes a well-crafted story can be even more compelling than dry logic. The fourth common mistake is assuming that persuasion is a one-shot effort. Persuasion is often a process, not a one-time event. In many cases, you need to move your audience members along one small step at a time rather than try to convince them to say "yes" in one huge step.