An item in a questionnaire states that "most politicians cannot be trusted"
Respondents are required to provide their answers by choosing any one of the following options: (1 ) Strongly disagree, (2 ) Disagree, (3 ) Neither agree nor disagree, (4 ) Agree, (5 ) Strongly agree. This is an example of a ________.
A) semantic differential
B) word association question
C) Thematic Appreciation Test (TAT)
D) Likert scale
E) dichotomous question
D
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Which of the following is a primary disadvantage of viral marketing?
A) The costs of viral marketing are too high for most companies. B) The brand associated with the viral message is usually forgotten. C) Marketers have little control over who receives the viral message. D) Viral messages are offensive to many potential customers. E) Viral messages are blocked by most search engines.
Jomal Corporation expects to receive $2,300 along with costs of $1,800 on each non-delinquent sale on credit. The probability of collection is 85%. Determine whether credit should be extended.
A) Extend credit - net benefit of $155 B) Do not extend credit - net detriment of $155 C) Extend credit - net benefit of $80 D) Do not extend credit - net detriment of $80