The research plan ________
A) provides comprehensive marketing intelligence about competitors
B) outlines sources of existing data and spells out the specific research approaches
C) does not include sampling plans
D) does not include contact methods
E) precedes the definition of research objectives
B
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Why do most executives tend to be uncomfortable with interviews?
A) They cannot control the 100% of the agenda. B) They do not trust anyone in the media. C) They are not used to being put on the spot. D) Public relations professionals do not prepare them well.
Evaluating the performance of a mutual fund involves which of the following activities?
I. Determining its rate of return II. Calculating its net asset value III. Examining its turnover ratio IV. Examining its administrative expenses A) I and II B) I, III, and IV C) II, III, and IV D) All four