Explain both sides of the argument — for and against — branding in a nonprofit
What will be an ideal response?
For:
• Creates name recognition to aid in fundraising and volunteer recruitment
• It helps to communicate the nonprofits' unique contribution to society
• It helps the nonprofit serve its constituents better by establishing its uniqueness in a very cluttered nonprofit world
• It reflects the organizations' mission and values
Against
• De-humanizes human services by making it a "commodity" – creating a "nikefication" of social constructs such as faith, history, culture, etc. and making them analogous to jeans.
• It costs too much
• It fosters "unhealthy competition"
• It promotes hoarding of information
• It leaves donors and supporters confused about how their support is making a difference, versus just "promoting' the nonprofit
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Murt Enterprises wants to build 3 new casinos in Illinois. It is possible the necessary insurance coverages will be placed through
A) an admitted carrier B) a federal insurer C) a domestic insurer D) a surplus lines company"
Identify the correct statement about the CRM-based marketing system
A) The acquisition rate is the percentage of customers in group that were obtained at the same time who are still customers. B) Share of wallet indicates what percent of all purchase value in the category is your brand. C) The survival rate is the probability of a customer being active or purchasing in a given time frame. D) The lifetime duration is the percentage of customers who return who had previously defected.