One penny paper, Horace Greeley's ________, established the mass newspaper as a powerful medium of social action through its use of non-sensationalistic, issues-oriented, and humanitarian reporting.

A. New York Morning Herald
B. New York Sun
C. Chicago Tribune
D. New York Tribune

Answer: D

Communication & Mass Media

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Which of the following characteristic of a speech is not a problem when a speaker considers listeners'

attention spans? A) They seem long. B) They are not primarily visual. C) They are not primarily entertaining. D) They are primarily short and uncomplicated. E) They require listeners' concentration.

Communication & Mass Media

Why is it important for a speaker to know about the composition and size of today's post–World War II work force when preparing an informative presentation?

a. Today's audiences are larger and therefore need larger auditoriums. b. Analyzing and adapting to today's audiences are far more of a challenge than before. c. Workers today are much older. d. Language has changed, and speakers must therefore use language that is appropriate.

Communication & Mass Media