Another use of marketing research is to monitor marketing performance, which takes place prior to implementing marketing strategies

Which of the following is an advantage of a letter of credit for an importer?

A. The importer does not have to pay for the merchandise until the documents have arrived. B. Obtaining pre-export financing becomes easier. C. It helps the importer to get goods for a lower price. D. It results in lower shipping costs. E. The importer does not have to pay the third party a fee for facilitating the transaction.

Asking applicants what sports they like to play is an example of which external assessment method?

A) reference checks B) biodata C) job simulation D) personality inventories